Program Group & Wholesale Distribution
The independent wholesale distribution channel continues to represents over 50% of the auto care industry and is a key focus for the N.A. Williams team. Our strong relationships at each program group headquarters and understanding of their strategic initiatives will ensure your product has the exposure and adoption throughout their membership. Our sales and support team will help deliver a focused communication plan and execution of your program initiatives to this group of customers. We understand the priority of training and product awareness at the store/jobber level and most importantly with the technicians. Creating customized promotions and blitz campaigns, our team has the customer knowledge and market expertise to successfully drive your business to all levels of the distribution chain.