May 18, 2020

Danielle Sonnefeld Named to Inaugural Class of Women at the Wheel

Danielle Sonnefeld Named to Inaugural Class of Women at the Wheel

ATLANTA, Georgia –May 2020 – Danielle Sonnefeld, vice president of business development for N.A. Williams, was honored as a member of the inaugural class of “Women at the Wheel” as chosen by the editors of Babcox Media and featured in the May issue of Aftermarket News magazine.

The mission of “Women at the Wheel” is to recognize women who are leading, influencing and thriving in what historically has been a male-dominated field. Babcox opened the nomination process to women who work at all levels of the aftermarket, “from the boardroom to the breakroom.”

“Being an active contributor in your business is obviously very important, but figuring out how to be an active contributor to the industry as a whole is really where I get a lot of fulfillment in my career,” said Sonnefeld.

Sonnefeld started with N.A. Williams in 2010 as the director of marketing. She is very active in the auto care industry and has spent the last 10 years on the scholarship committee for Women in Auto Care. Recently, she also became the co-chair of the scholarship committee for the University of the Aftermarket Foundation, which gave out more than $557,000 in scholarships in 2019.

“Being an active member of Women in Auto Care for the past 10 years, I’ve been a part of our scholarship committee and we’ve really grown the number of scholarships we give out to women who are wanting to join our industry,” says Sonnefeld. “We’re all really fortunate to work for a great industry that acts like a big family. We take care of each other and that’s pretty unique.”

About N.A. Williams

N.A. Williams Company is a leading manufacturers’ representative firm that provides sales, field training, call center services, and data analytics to the North American auto care and commercial vehicle industry. Founded in 1934, N.A. Williams is headquartered in Atlanta, GA, with six satellite offices and over one hundred associates. For more information, visit