September 12, 2016

N.A. Williams Celebrates 80th Anniversary

N.A. Williams Celebrates 80th Anniversary

Atlanta, GA – October 2014 – Founded in 1934, N.A. Williams is celebrating 80 years of providing sales and marketing services to its manufacturer principals and customers.

“We’re very proud to achieve such a major milestone that’s been made possible by the hard work and dedication of all N.A. Williams associates over the years,” said Roger McCollum, president and CEO of N.A. Williams. “From our very beginning our team has focused on enhancing the value of business relationships to help grow market share for our principals and increase sales for our customers.”

As the fourth generation of the Williams family joins the business, the strong values and ideals established by the founder, N.A. “Red” Williams, are still at the core of the operation. Eight decades of experience has seen the industry evolve and has allowed the business to adapt to the changes and continue to thrive.

Initially serving eight southeastern states, N.A. Williams has grown to serve major accounts nationally with regional coverage in 23 states and Mexico. The company has expanded from its base in the auto care industry to also serve the commercial vehicle, performance / truck, hardware, DIY home center, value retail, and farm and fleet markets.

“All of us at N.A. Williams thank our valued customers and principal partners for making this anniversary possible,” said McCollum. “Their feedback has shaped our company throughout the years and their faith in our ability to support them has sustained us.  We look forward to serving them for many more years to come.”

About N.A. Williams

N.A. Williams Company is a leading manufacturers’ representative firm that provides sales, marketing, consulting, research, training, call center, and merchandising services to the North American auto care and commercial vehicle industry. The firm serves manufacturers, retailers and distributors of automotive & heavy duty replacement parts, chemicals, accessories, tools and equipment. Founded in 1934, N.A. Williams is headquartered in Atlanta, GA, with six satellite offices and over a hundred associates. For more information, visit

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