Territory
Walmart
Cristi Cruz has over 30 years of experience in the consumer-packaged goods industry, with a career spanning retail operations, accounting and financial management, business
development, and merchandising. Throughout her career, she has held roles of increasing responsibility across organizations, including Brangea, H-E-B Grocery Company, Philip Morris
Management Corp., Reynolds & Reynolds, and KPMG, building a strong foundation in financial discipline, operational execution, and retail performance.
Cristi oversees financial reporting, operational performance, and client deliverables, serving as a key partner to brands navigating the complexities of Walmart and Sam’s Club. She works closely with executive teams to ensure the accuracy, integrity, and transparency of financial data, while providing critical insights that support revenue growth and strategic decision-making. Her expertise includes financial modeling, commission and revenue
analysis, forecasting, and the development of executive-level reporting used in high-stakes buyer presentations.
In addition to leading financial oversight, Cristi manages the operational infrastructure that supports client success, ensuring alignment among financial performance, retail execution, and long-term growth strategies. Known for her precision, accountability, and ability to translate complex financial data into actionable insights, she plays a critical role in helping
brands scale effectively within national retail environments. Cristi holds a Master in Professional Accounting from The University of Texas at Austin and a Bachelor of Business
Administration in Accounting from the University of the Incarnate Word.
development, and merchandising. Throughout her career, she has held roles of increasing responsibility across organizations, including Brangea, H-E-B Grocery Company, Philip Morris
Management Corp., Reynolds & Reynolds, and KPMG, building a strong foundation in financial discipline, operational execution, and retail performance.
Cristi oversees financial reporting, operational performance, and client deliverables, serving as a key partner to brands navigating the complexities of Walmart and Sam’s Club. She works closely with executive teams to ensure the accuracy, integrity, and transparency of financial data, while providing critical insights that support revenue growth and strategic decision-making. Her expertise includes financial modeling, commission and revenue
analysis, forecasting, and the development of executive-level reporting used in high-stakes buyer presentations.
In addition to leading financial oversight, Cristi manages the operational infrastructure that supports client success, ensuring alignment among financial performance, retail execution, and long-term growth strategies. Known for her precision, accountability, and ability to translate complex financial data into actionable insights, she plays a critical role in helping
brands scale effectively within national retail environments. Cristi holds a Master in Professional Accounting from The University of Texas at Austin and a Bachelor of Business
Administration in Accounting from the University of the Incarnate Word.