David Cruz has more than 40 years of leadership experience in retail operations, merchandising, and business development, with a proven track record of driving revenue growth and operational performance across highly competitive grocery and mass retail environments. Throughout his career, he has held senior leadership roles with organizations including Brangea, Walmart, H-E-B Grocery Company, and Randalls, where he managed multi-million-dollar operations, led large-scale teams, and delivered consistent financial results.

David leads client onboarding and retail development initiatives, partnering with brands to establish, expand, and optimize their presence within Walmart and Sam’s Club. He works closely with clients to navigate vendor setup, refine product positioning, and align merchandising and pricing strategies with buyer expectations. His ability to connect operational execution with strategic growth initiatives enables clients to move efficiently from market entry to sustained expansion.

Prior to his work with Brangea, David managed high-volume retail operations with annual sales exceeding $20M - $30M, overseeing teams of more than 150 employees and full P&L accountability. He also played a key role in the development and execution of Walmart’s first Hispanic retail store concept (Supermercado de Walmart in Houston, Texas), driving significant increases in sales, customer traffic, and overall store profitability. In addition to his corporate leadership experience, David brings an entrepreneurial perspective as a former business owner and a Master Butcher, combining deep product knowledge with strategic market insight.