Joel Garza builds brands that win. With 25+ years in retail and CPG, he’s known for spotting opportunities long before they hit the shelf. His expertise spans product development, merchandising, new business growth, inventory control, and category strategy—always grounded in a deep understanding of how products move, price, and perform.

Joel’s career includes influential roles at Walmart Inc., LaLa Foods, and HEB Grocery Co., shaping his instinct for operational excellence and his belief that strong partnerships drive strong outcomes. He holds a BBA from St. Mary’s University, an MBA from UT San Antonio, and an MS in Operations Management from the University of Arkansas.

At his core, Joel is driven by one mission: helping great products find their place—and helping the people behind them succeed.