Eric Riner

Director of Business Development
2780 Briarfield Way
Lawrenceville, GA 30043

Eric Riner joined N.A. Williams in January of 2007 as a product sales manager.  Eric began his automotive career in 1974 as a teenager working part time in his uncle’s auto parts stores in Atlanta.  He later joined Mote-Osborne and Associates in 1983 and covered the Georgia/Florida territories. In 1990, he set out on his own and started Riner Marketing and Sales, working with independent auto parts stores as a sales consultant. He also started Smart Parts of Atlanta in 1994, which serviced the professional installer market with shop supplies and tools, which he successfully sold in 1998.  Eric later joined Johnson Industries (a subsidiary of the Genuine Parts Company) as their national sales manager for their aftermarket, fleet and tool and equipment divisions.  Eric graduated cum laude in 2002 from Shorter College with a degree in Business Administration and advanced his degree with a MBA in marketing from Mercer University in 2005. Traditional Automotive