Ridley is a native of Atlanta and graduated from The Lovett School in 1985 and the University of Georgia in 1989 with a degree in Broadcast Journalism and Political Science.
Ridley worked for CNN Sports from 1990-1992 and started his career with N.A. Williams Company in 1993. Ridley’s grandfather, Red, established the company in 1934 and along with brothers’ Neal Jr. and Chris, represents the 3rd generation of family members in the company. From 1994-2001, Ridley worked in both Alabama and Florida to help grow and manage these areas then moved to N.A. Williams Company Headquarters at the beginning of 2001 to where he began in his role of Vice President of Sales.
Ridley focuses on executing vendor strategies at the customer level through the multiple territories and accounts N.A. Williams covers. He also acts as the conduit between our Manufacturer partners and the N.A. Williams Sales Team.
Ridley is an active participant in industry associations and most recently served on the AAIA’s Manufacturer Rep Council.
Ridley is married and has 2 daughters.