Roger McCollum

Chairman and CEO
2900-A Paces Ferry Road, S.E.
Atlanta, GA 30339

Roger McCollum has been involved in the auto care industry dating back to his first job at a local jobbing store as a college student. Upon graduation from the University of Akron, McCollum began his career at Ken Tool Company where he served in a variety of sales and management positions, advancing to national sales manager.

McCollum joined N.A. Williams Company in 1984. Over the years, he has held management positions of increasing responsibility and served as the company’s President from 1997 to 2017. He was elected CEO in 2007 and Chairman of the Board in 2014, and currently serves in both positions. He has directed and integrated several mergers and acquisitions which have greatly expanded, diversified and strengthened the company’s business.

McCollum currently serves on the Auto Care Association Board of Directors as Secretary and Chairman of the Audit Committee. He also serves on the Finance and Political Action Committees. He is a member of the Automotive Aftermarket Association Southeast (AAAS) Board of Directors and Board of Trustees. He has a long history of industry service, including previous roles on the Automotive Warehouse Distributors Association (AWDA) Board of Governors, and its Manufacturers Advisory Council and Government Affairs Committee. McCollum also serves on the Board of Trustees of the University of the Aftermarket Foundation and its Executive and Contribution Committees. He also chairs UAF’s Grant Review Committee.

McCollum has earned his Master Automotive Aftermarket Professional (MAAP) designation from the University of the Aftermarket and has received the Northwood University Automotive Aftermarket Management Education Award. Areas Served