N.A. Williams Acquisition of Western States Marketing

ATLANTA, Ga. – January 14th, 2026

We’re pleased to announce the January 1st, 2026, acquisition of the Sandy, Utah based agency, Western States Marketing (WSM). The Stronk family, who have owned the agency since its inception in 1979, have an impeccable reputation.

Bruce Stronk founded the agency and his sons, Ryan and Parker, purchased the agency from Bruce in 2021. Ryan (President of WSM) and Parker (Vice President) manage a field team of thirteen associates that cover the West Coast, Rocky Mountain states and the Western Provinces of Canada. Their team primarily focuses on training and demo-ing/installing tools and equipment at the shop/installer level. With two technician training locations in Sandy, Utah and Santa Ana, CA, their team was able to train over 5,000 shops and 15,000 installers in 2025. We plan to add a third training center on the east coast (Atlanta) in the second half of 2026.

With this acquisition, we are combining our current seven-person technician training team in the SE and SW with WSM’s thirteen-person team. Ryan and Parker Stronk will manage our combined twenty-person technician team and will train over 7,500 shops and 20,000 installers in 2026. We’ll utilize our Datalink customer service office, www.datalinksevices.com, to report all shop visits and insights to quickly identify installer product trends and provide real-time street support and data for our suppliers and customers.

We intend to expand WSM’s national reach with a goal of training 50,000 technicians annually. Please join us in welcoming Ryan, Parker, and the WSM team to the N.A. Williams family.

Best Regards,