ATLANTA, Ga. – Oct. 01, 2025 –  Five N.A. Williams associates have been promoted to senior leadership roles at the company, Chris Williams, president and CEO of N.A. Williams, announced today.

“These five individuals have been integral to the success of N.A. Williams over the years, and we are pleased to recognize their accomplishments with these well-deserved promotions,” said Williams. “Olivia, Kyle, Wayne, Gideon, and Pete are all incredibly respected in the industry and have built strong relationships with our customers that have helped them grow their businesses.”

A three-year N.A. Williams associate, Olivia Droney Newton has been promoted to senior vice president, category management and business insights. Regarded as one of the most talented leaders in the industry, she leads N.A. Williams’ data and category management initiatives, collaborating with suppliers and customers to create new and innovative insights.

Kyle Huden, who has been with N.A. Williams for 10 years, was elevated to senior vice president, e-commerce. Huden continues to lead N.A. Williams’ suppliers and customers through the ever-changing e-commerce landscape, and his team provides best-in-class support and solutions to ensure their products are showcased effectively online.

A 20-year veteran of N.A. Williams, Wayne McKitrick, who leads the company’s 17-person field team in the commercial/heavy-duty segment, has been promoted to senior vice president, commercial market. One of the most respected leaders in the industry, McKitrick continues to generate opportunities and solutions for N.A. Williams customers and suppliers.

A 13-year N.A. Williams associate, Gideon Norris has been promoted to vice president, organic growth. Throughout his career at N.A. Williams, Norris has held numerous important roles, starting as a field area manager before transitioning into the NAPA division, where he became a successful NAPA account manager. In his new role, Norris and his team will collaborate closely with supplier partners on growth initiatives.

Pete Riley, who has been promoted to senior vice president, AutoZone and Latin America, is a 15-year N.A. Williams associate who has achieved great success as an account leader for the AutoZone account. He works closely with suppliers, senior leadership, and the AutoZone merchandising team to create business success for all parties.

About N.A. Williams
N.A. Williams Company is a leading manufacturers’ representative firm that provides sales, field training, call center services, and data analytics to the North American auto care and commercial vehicle industry. Founded in 1934, N.A. Williams is headquartered in Atlanta, Georgia, with nine regional offices and more than 130 associates.

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John Lanctot

Maximum Marketing

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